Area Sales Manager

Description

Area Sales Manager - HoReCa
Kaleesuwari Refinery and Industry (KRIPL)
5 - 7 years
Chennai, Coimbatore, Bengaluru

Role & responsibilities


• Appointment of HORECA Distributors , Direct Dealers and Institutions in assigned territory
• Manage distributors in terms of stock management, trade schemes and key account management.
Delivering business results through sales team and Distributor infrastructure: Distributor Return on Investments,
Coverage, Distributor Stock Management, Credit in market etc.
• Prepare the annual business plan at account level in terms of volumes, growth and distributor investment
• Develop account specific strategy by analyzing sales data at SKU/channel/depth/competition
Monitoring sales volumes, discount budget spends and maintain profitable customer relationship for volume achievement.
Sales Planning
• Sales plan for existing business / products based on Dealer-wise market assessment.
• Monitor Sales officer-wise, Dealer-wise sales performance, weekly/monthly basis.
• Recommend and implement approved Trade Schemes.
Indenting:
• Analyze storage agreements vis-a-vis sales and recommend correct requirements.
• Indent as per norms.
Competitor Activities:
• Keeping a close watch on competitors' activities.
• Review need for additional Dealer as per need in the depot territory.
• Review performance of existing Dealers.
• Developing 'Direct selling' to important and strategic outlets
Accounts and Commercial:
• Ensure all Account records are made/ kept properly and sent in time.
• Preparation of Revenue and capital budget and review of expenses every month


Preferred candidate profile


Education: Any UG With MBA
Experience : 5 to 7 Years of experience in FMCG- Foods & Beverages/ Edible Oil industry
Relevant Experience : Min 2 years in handling HoReCa segment
Exposure of working in general trade and modern trade network
Exposure of team handling
Good communication & interpersonal skills.
Proficient in MS Office



Role: Area Sales Manager (B2B)
Industry Type: FMCG
Department: Sales & Business Development
Employment Type: Full Time, Permanent
Role Category: Enterprise & B2B Sales
Education
UG: Any Graduate
PG: MBA/PGDM in Any Specialization
Key Skills
Skills highlighted with ‘‘ are preferred keyskills
Horeca Sales
Area SalesInstitutional SalesB2B Sales

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