Digital and Social Media Marketing Specialist

Description

Digital and Social Media Marketing Specialist
Workdeft Solutions LLP
Coimbatore, Tamil Nadu
Full–time

Job description
Role: Digital and Social Media Marketing Specialist

Overview

Job Description:

We are seeking a talented and experienced Digital and Social Media Marketing

Specialist with a minimum of 1 year of hands-on experience. The ideal candidate will

be responsible for developing, implementing, and managing our digital and social

media strategies to enhance brand visibility, engage audiences, and drive business

growth. The candidate should have a proven track record of successful digital

marketing campaigns and a deep understanding of various social media platforms.

Responsibilities

Digital Marketing Strategy:

Develop, implement, and manage comprehensive digital marketing

strategies to drive brand awareness, lead generation, and customer

acquisition.

Conduct market research to identify trends, competitor activities, and

target audience behavior.

Stay updated with industry trends and emerging digital marketing

technologies.

Social Media Management

Create, curate, and manage all published content across various social

media platforms, ensuring alignment with brand messaging and goals.

Engage with the online community and respond to comments,

messages, and inquiries promptly.

Utilize social media analytics tools to track performance and optimize

strategies for better reach and engagement.

Content Creation

Collaborate with the content team to create engaging and shareable

content for social media platforms.

Develop and execute content calendars to ensure a consistent and

relevant online presence.

Paid Advertising

Plan, execute, and optimize paid advertising campaigns on platforms

such as Google Ads, Facebook Ads, and other relevant channels.

Monitor and analyze campaign performance, providing regular reports

and insights for continuous improvement.

SEO Optimization

Work closely with the SEO team to implement on-page and off-page

SEO strategies to improve organic search rankings.

Monitor and analyze website tra c and user behavior using Google

Analytics.

Analytics And Reporting

Provide regular reports on key performance indicators (KPIs) to

measure the success of digital and social media campaigns.

Use data-driven insights to adjust strategies and improve overall

campaign performance.

Quali Cations

Bachelor's degree in Marketing, Communications, or a related eld.

Minimum of 1 year of experience in digital and social media marketing.

Pro cient in using social media management tools and analytics platforms.

Strong understanding of SEO principles and best practices.

Excellent written and verbal communication skills.

Creative thinking and the ability to contribute innovative ideas to marketing

campaigns.

Additional Skills (Preferred)

Experience with graphic design tools (e.g., Adobe Creative Suite).

Familiarity with email marketing platforms.

Certifications in digital marketing or related elds.

If you are a dynamic and results-oriented digital marketing professional with a

passion for staying ahead of industry trends, we invite you to apply for this exciting

opportunity. Please submit your resume, a cover letter, and a portfolio of your

previous work demonstrating your impact on digital and social media marketing

campaigns.

Skills: seo,seo principles,performance indicators,paid advertising,data-driven insights,adobe creative suite,social media management,social media analytics tools,content calendars,create, curate, and manage all published content,digital marketing strategy,digital marketing strategies,analyze website traffic,optimize paid advertising campaigns,market research,best practices,google analytics,seo optimization,facebook ads,email marketing platforms,google ads,analytics and reporting,emerging digital marketing technologies,on-page and off-page seo strategies,content creation

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